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Technological innovation drives SHEIN, a new global leader in fashion e-commerce. "On-demand fashion" has become a trend


Published:

2025-05-19

Recently, the latest data from the third-party e-commerce data analysis platform ECDB shows that SHEIN has surpassed Walmart and Nike to become the new leading online fashion e-commerce platform. Behind SHEIN's rapid development lies the brand's technological innovation represented by digital on-demand flexible supply chain, as well as its continuous upgrade and launch of platform models to achieve dual-engine development. The new generation of "on-demand e-commerce" model represented by SHEIN can not only provide consumers with diverse and cost-effective fashion products, but also reduce waste from the source. It is an inevitable trend for the sustainable development of the fashion industry.

Public information shows that SHEIN has been continuously investing over 10 billion yuan with Guangzhou as its core in recent years to strengthen its integrated smart supply chain and continuously lay out a flexible supply chain system of "on-demand fashion".

"On-demand fashion" is an inevitable trend. Technological innovation drives the new global fashion leader e-commerce

Fashion is one of the most common consumption demands of people. Data shows that the consumption demand for fashion accounts for 27% of global e-commerce. ECDB analysis suggests that fashion is an industry highly driven by trends. SHEIN, through a digital on-demand flexible supply chain model, can, on the basis of online sales, produce small batches for the first order and then follow up on fashion trends in a timely and accurate manner based on market and consumer feedback and repeat orders.